News

“Shark,” the No.1 market share in the U.S., has launched a special website for EVOPOWER SYSTEM NEO / NEO+.

“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market. IN FOCUS was in charge of visual production, still photography, copy deve...

Billions of customization variations. The SAZABY LEAGUE launched a new jewelry brand “LAMBDA”.

SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site. The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds...

Produced a promotional movie and graphics for “adiCLUB”, adidas’ membership program in Japan.

adidas’ membership program “adiCLUB” was renewed. It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences. IN FOCUS was in charge of producing the promotional movie and graphics in Japan. The movie utilizes super-slow-motion photography and oth...

Produced a promotional movie and campaign graphics for CLINIQUE’s new product “Moisture Surge” featuring Ms. NON.

CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”. The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October. IN FOCUS was in charge of video ...

UNION TOKYO introduced musicians SAM WILKES ＆ JACOB MANN in its culture-focused web content.

The select store “UNION TOKYO” released an article introducing the LA-based duo of Sam Wilkes, a bassist/composer, and Jacob Mann, a pianist/keyboardist, in the culture-focused web content “KNOW THE LEDGE / MUSIC BREAK” on its brand website. The duo is well known as supporting members of Lewis C...

Ongakushitsu Inc., a music production for commercials, movies, and TV dramas, renewed its website.

Ongakushitsu Inc., which has produced many songs for commercials, movies, and TV dramas, has renewed its website with the aspiration of “being a place where sound overflows and music continues to be created, and being a ‘music room’ for everyone.” IN FOCUS was in charge of website production. Th...

TSI Holdings, which operates more than 50 brands including MARGARET HOWELL, NANO universe, JILL STUART, and Stüssy, launched a recruitment website.

TSI Holdings operates more than 50 brands including food and beauty businesses in addition to major domestic and international brands, and launched a recruitment website. IN FOCUS was in charge of producing the website, company brochure, and employee interview articles. The site conveys the appeal of the people who wor...

Anker, the world’s No.1 mobile charging brand, released a collaborative product with fragment design led by Hiroshi Fujiwara.

“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara. The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a crea...

Kaonavi’s “Talent Management Professional” LP was launched.

Kaonavi, a provider of talent management systems that accelerate strategic human resource management by discovering the individuality and talent of employees, has created a certification system to prove their talent management skills: “Talent Management Professional”. IN FOCUS was in charge of creating a la...

STMN, a startup company with strengths in “People and Organization” and “Technology,” renewed its website.

The company was founded in August 2016 to realize its management philosophy of “Delivering inspiration and spreading happiness to as many people as possible. STMN Inc. offers several services in the HR Tech field, including “TUNAG” and has renewed its website. IN FOCUS was in charge of creative areas ...

More than 90 years old basic apparel brand “United Athle” released the Spring/Summer 2024 Collection.

“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection. IN FOCUS was in charge of the creative areas such as the lookbook, movie, and websit...

Jewelry brand ete’s owned media “Journal du ete” released its spring 2024 collection.

The latest content of “Journal du ete,” the owned media of jewelry brand “ete,” for which IN FOCUS is in charge of website production and content direction, was released. For the launch of the Spring 2024 collection, under the theme of “Ear Game,” we proposed layering ear jewelry to ...

The special website and movie for the ‘Häagen-Dazs ICE CREAM FACTORY TOUR’ have been launched.

In celebration of Häagen-Dazs Japan’s 40th anniversary, the website and movie have been released that allow a virtual factory tour via 3DCG, live-action footage, and animation, showcasing the processes, dedication, and secrets behind making Häagen-Dazs ice cream. IN FOCUS was responsible for planning, direction, ...

SpeakBUDDY, a startup offering English acquisition services, renewed its corporate Website.

SpeakBUDDY, a startup that provides a variety of language acquisition services, including an AI English conversation app using the latest technology, has developed a new 5-year vision and values. SpeakBUDDY has also created a visual corporate identity in line with its existing mission of “Achieve true language ac...