“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market.
IN FOCUS was in charge of visual production, still photography, copy development, and web design.
The entire creative process expressed both “powerful cleaning power” and “lightweight operation at less than 1.5 kg,” which are the most important features of this product.
Shark EVOPOWER SYSTEM NEO / NEO+
https://www.shark.co.jp/lp/evopowersystem_neo/
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CREDIT
GRAPHIC
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Atsuhiro Ito (IN FOCUS), Anna Senzaki (IN FOCUS)
PHOTOGRAPHY : Masahiro Yamamoto
STYLIST : Takumi Urisaka
HAIR&MAKE-UP : TAKESHI (HAIR), Mariko Suzuki (MAKE-UP)
WEB
WEB DIRECTION : Yujin Hosoya (IN FOCUS)
WEB DESIGN : Yujin Hosoya (IN FOCUS)
PRODUCE / PM : Kento Inada (IN FOCUS)
COPYWRITING : Yukiko Kanae
AGENCY : VENECT Inc.