SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site.
The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds of millions of customization variations, the brand offers jewelry that can be used for a long time, making the most of the wearer’s individuality without following the right path.
In addition, club events held regularly by LAMBDA will start in November. The first event will take place at Music Bar Lion. New values of jewelry will be created through exchanges with club culture and collaborations with creators.
IN FOCUS was in charge of branding up to the launch, art direction for all visuals, photography, design, brand movie and teaser site.
LAMBDA
https://l-ambda.com/
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CREDIT
Graphic
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Shinya Nakayama (IN FOCUS)
PHOTOGRAPHY : Houmi Sakata (TRON management), Takaki Iwata
STYLING : Shuhei Yamazaki
HAIR-MAKE : Katsuyoshi Kojima (TRON management)
COPYWRITING : Yoko Onishi
PROJECT MANAGEMENT : Yoko Onishi, Tsubasa Tsukidate (IN FOCUS), Anna Senzaki (IN FOCUS)
PRODUCE : Haruko Kamiya
Movie
DIRECTION : Taiju Nakajima (IN FOCUS)
CINEMATOGRAPHY : Ryosuke Sato
GAFFER : Kou Sugimura
EDIT : Miho Tanaka (IN FOCUS)
COLOR GRADING : Max Golomidov (DIGITAL GARDEN)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
Web Site
WEB DESIGN : Ayumi Watanabe (IN FOCUS)
PROGRAMMING : Kiyoto Ike (IN FOCUS)
PRODUCE / PM : Kento Inada (IN FOCUS)
Edit
CONTENTS DIRECTION : Yohsuke Watanabe (IN FOCUS)
PR : Tsuneki Namura (ITONAM inc.), Mari Hirabayashi (ITONAM inc.)