adidas’ membership program “adiCLUB” was renewed.
It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences.
IN FOCUS was in charge of producing the promotional movie and graphics in Japan.
The movie utilizes super-slow-motion photography and other techniques to depict the joyful moments of gaining attractive benefits.
The graphics were created with the same worldview as the movie.
The promotional movie will be shown in stores, on the website, and on SNS. Please take a look.
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CREDIT
AGENCY : DENTSU EAST JAPAN INC.
DIRECTION : Taiju Nakajima (IN FOCUS)
ART DIRECTION & DESIGN : Manami Masuda (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS), Yuma Godo
CINEMATOGRAPHY : Koya Yokoyama
ASSISTANT DIRECTION : Reggie White
GAFFER : Ryo
PHOTOGRAPHY : Hidetoshi Fukuoka (WHITNEY)
EQUIPMENT : OF
STYLING : U-yoh
HAIR : Tenju Okazaki
MAKE UP : Kana Ohira
PROP STYLING : Nazuna
EDIT : Miho Tanaka (IN FOCUS)
COLOR GRADING : Max Golomidov (DIGITAL GARDEN)
MUSIC : Yuki Tanabe
CAST : Yo, Mahoko, Akira Uesugi, TOYA, Shin Honda, Miyu Onodera