CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”.
The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October.
IN FOCUS was in charge of video production and graphics for the entire campaign.
The movie depicts NON’s lively facial expression as she realizes her fresh “beautiful water-retaining skin” and expresses the product’s clear and transparent worldview.
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CREDIT
DIRECTION : Youdai (IN FOCUS)
ART DIRECTION : Manami Masuda (IN FOCUS)
CINEMATOGRAPHY : Kohga Mori (WHITNEY)
GAFFER：Gaku Sato
PHOTOGRAHER : Kohga Mori (WHITNEY)
EQUIPMENT : RISE grip
STYLIST : Izumi Machino
HAIR&MAKE : Shie Kanno (Kurara System）
COLOR GRADING : Haruka Ariga (ARTON FILM)
OFFLINE EDIT : Miho Tanaka (IN FOCUS)
ONLINE EDIT : Hidehisa Watanabe (75km)
RETOUCH : Tomoko Ogawa
MA : Nao Hoshi (panpot)
MUSIC : Tamon Fujimi (WISTERIA SOUND)
CAST : Non
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
AGENCY : JR East Marketing & Communications,Inc.