News

EXIDEA launched “W/A,” a solution for rebranding B-to-B companies.

EXIDEA, a company that manages web media, provides web marketing support, and offers SaaS tools, has launched “W/A,” a solution that encourages corporate growth through Context Branding with the idea of “Eliminate the unintelligible and excite the world.”. IN FOCUS was in charge of creative area...

GINZA SIX campaign “DOKIDOKI 2024” LP has launched.

GINZA SIX has launched its spring 2024 campaign, DOKIDOKI 2024. The campaign visual, with “Ginza’s Magma” as its key sentence and based on the concept of the vibrancy of life, was created by the Hara Design Institute of Nippon Design Center. IN FOCUS was in charge of producing the campaign LP. This ye...

LUMINE Yokohama will hold “THANKS DAYS 2024 SPRING”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2024 SPRING,” a five day event from April 18 to 22, with the aim of giving back to customers for their daily appreciation. IN FOCUS was in charge of art direction and design of the visuals used to announce the policy. The visual of a bouquet of flowers ...

Hoegaarden renewed the website as part of a packaging and communications revamp.

In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication. The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in...

A new hair care brand Qurap website was launched.

Qurap is a wrapping beauty brand developed based on the concept of “Enveloping with beauty.”, with the core idea of “leading people to enjoy their favorite hairstyles by increasing the positive impact on their hair” rather than “taking an approach to reduce the negative impact that causes ...

“Harakado” and “Iyemon” collaborated in “deep”. A photo exhibition featuring legendary members is on view.

Suntory Beverage & Food Limited is holding an exhibition and hands-on event, “Harajuku and the Deep Life.” to promote the renewal of Iyemon, which is now at the deepest level of intensity ever from April 29th to May 5th at Tokyu Plaza Harajuku “Harakado,” a commercial facility that opened i...

HUMAN MADE Inc. launched its corporate website.

Since its establishment in 2016, Otsumo Co., Ltd., which has expanded HUMAN MADE into 28 countries and regions, has changed its company name to HUMAN MADE Inc. By unifying the brand and company name, HUMAN MADE Inc. aspires to be a global company with sustainable growth and further build the HUMAN MADE brand value, whi...

NBA’s official apparel line “NBA MIX Series” summer collection 2024

NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture. IN FOCUS was in charge of producing the season’s visuals. To emphasize t...

LUMINE SHINJUKU’s spring 2024 campaign “Ni, Au” was held.

LUMINE SHINJUKU held a one month campaign “Ni, Au” from April 1st to May 6th with the hope that everyone starting a new life in spring would have a wonderful encounter. IN FOCUS was in charge of art direction, design, and LP production for the campaign. Illustrator Natsuki Kurachi was selected for the proje...

Website and concept movie of “KEI Collection PARIS,” a grilled gastronomy française restaurant and bar by 3-star Parisian French chef Kei Kobayashi, are now released.

KEI Collection PARIS, a restaurant projecting the world view of Kei Kobayashi, winner of three stars in the French Michelin Guide for five consecutive years, is now open at TOKYO NODE, located on the top floor of Toranomon Hills Station Tower. Here, with a spectacular night view, you can enjoy a variety of gastronomic ...

JILL by JILL STUART’s spring/summer 2024 web catalog was released.

Fashion brand “JILL by JILL STUART” released its Spring/Summer 2024 web catalog. Produced by WWDJAPAN and featuring actress Ai Tensho under the theme “Glow with Shade,” the catalog presents a collection that brings out the multifaceted charm of women. IN FOCUS was in charge of producing the web ...

A new TVCM for Elleair brand toilet tissues “The Elleair Royal Touch” was released.

A brand new TVCM “The Best Elleair” (15 sec / 30 sec) edition for “Elleair” by Daio Paper Corporation was released. IN FOCUS was in charge of directing the video. Please pay attention to the scene where Mr. Kusanagi speaks with a gentle smile while conveying the quality of “The Elleair Roy...

Launch of the website for the pop-up event space “701” on the 7th floor of Harakado.

701 (nanamaruichi) is a pop-up event space located on the 7th floor of Harakado. The space serves as a platform for various events and includes a rooftop garden overlooking the Harajuku intersection. IN FOCUS was in charge of website production. The website was directed and designed based on the concept of a floating s...

Evisen Skateboards SUMMER 2024 look was released.

Evisen Skateboards, one of Japan’s most renowned deck companies leading the skateboarding scene, has released a look for the 2024 summer season. The look features Japan’s proud young skater Kotora Mitani as the model and is created by stylist Dai Ishii and photographer Katsuhide Morimoto, expressing a uniqu...