“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection.
IN FOCUS was in charge of the creative areas such as the lookbook, movie, and website.
United Athle – SPRING ＆ SUMMER 2024
https://www.united-athle.jp/
–
CREDIT
CREATIVE DIRECTION : Shinya Nakayama (IN FOCUS)
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Atsuhiro Ito (IN FOCUS), Tsubasa Tsukidate (IN FOCUS), Anna Senzaki (IN FOCUS)
WEB PROJECT MANAGEMENT : Tatsuya Mizuguchi (IN FOCUS)
DESIGN & PROGRAMMING : Ayumi Watanabe (IN FOCUS)
FILM DIRECTION : Taiju Nakajima (IN FOCUS)
EDIT : Taiju Nakajima (IN FOCUS), Haruna Kitagawa (IN FOCUS)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)