“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara.
The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a creator. Anker’s premier charging series, the USB fast charger “Anker Prime Wall Charger,” has been rearranged in a black color with the addition of fragment design’s Thunderbolt logo.
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I’m the type of person who likes to take my MacBook with me wherever I go and work whenever I want, so I worry when it runs low on charge. I have been using Anker products for a while and was amazed at how fast they charge when I first used them. It’s compact and now I take it everywhere with me. But, I feel that the advantages of fast charging are not well known. The simple design is nice, but this time I dared to print “100W,” the maximum output of this product, in large print. I hope that those who pick up this product will experience the advantages and convenience of quick charging.
Hiroshi Fujiwara
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IN FOCUS was in charge of art direction for the key visuals of this product and creating the motion graphics.
FRAGMENT / ANKER
https://www.ankerjapan.com/pages/fragment-charger
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CREDIT
CREATIVE DIRECTION : Soichiro Minagawa (HAKUHODO Kettle)
ART DIRECTION : Shinya Nakayama (IN FOCUS)
PHOTOGRAPHY : Kenichi Sonehara (amana)
EDIT : Shunyo Kumakura
PRODUCE : Tadamasa Iguchi (IN FOCUS)