News

UMITO UMITO Co., Ltd., Operator of the Small Luxury Hotel “UMITO,” Renews Corporate Website

With the vision of “Creating Exciting Real Estate Unseen in the World,” HORIJUKU Co., Ltd., a company specializing in the operation of small luxury hotels and restaurants, has changed its company name to UMITO Co., Ltd. and launched a fully redesigned corporate website. IN FOCUS was responsible for the webs...

LeapIn Inc., a Technology Company Focused on AI, Renews Its Website

LeapIn Inc., whose mission is to “drive business transformation through IT, fostering corporate growth, individual well-being, and a prosperous future for all stakeholders,” has renewed its website. The company enhances corporate competitiveness through DX support, system development, and IT talent and engi...

Tatsuya Kitani’s Latest Song “You More” Now Available for Streaming

Tatsuya Kitani’s latest song, “You More,” is now available for streaming as of February 19th. Written as the theme song for the currently screening film “YUKITEKAHERANU,” this track was created with deep love and respect for the literary works of poet Chuya Nakahara. IN FOCUS was in charge...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring chelmico’s Mamiko Suzuki on YouTube

The fifth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This episode features Mamiko Suzuki, a member of the popular female rap duo chelmico, known for their catchy melodies a...

FRAGMENT UNIVERSITY book is now available.

The lecture record, re-edited from the content of Hiroshi Fujiwara’s Special Lecture: Nonverbal Marketing, held from October 2023 to March 2024, is finally complete. After establishing the Urahara culture in the 1990s, Hiroshi Fujiwara has continued to be sought after by global brands such as Nike, Pokémon, Starb...

Panasonic’s Rental Appliance Subscription Service “noiful” Releases New Commercial

Panasonic introduces “noiful”, a subscription service designed for rental properties. Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated...

New Balance Unveils Shohei Ohtani’s Signature Logo

In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo. Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch. IN FOCUS participated in this project, producing t...

ALLDAY is hosting Japan’s largest 5-on-5 basketball mega tournament

ALLDAY is hosting one of Japan’s largest 5-on-5 basketball mega tournaments at YOYOGI PARK PLAYGROUND. With a completely open entry system that disregards age, gender, nationality, career, or category, the tournament attracts around 80 teams (approximately 800 players) and thousands of spectators per event. As a major ...

Fashion Brand “Mila Owen” Launches Holiday Campaign

“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design. The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a ...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Winter 2024 Season

The latest content for “Journal du ete,” the owned media of jewelry brand “ete,” has been released. IN FOCUS is in charge of website production and content direction. This edition features an interview with art director Mariko Okazaki, who directed the seasonal visuals. The article delves into t...

JRA and Roppongi Hills Collaborate for “Keyakizaka Illumination 2024”

Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW & BLUE” display, inspired by the image of a silvery white world. Sponsored by JRA, the illumination featured visua...

Movie Featuring Wagon R Smile Design Released

Suzuki Motor Corporation has unveiled the newly redesigned Wagon R “Smile.” Web movies have been released highlighting the appeal of its exterior and interior. IN FOCUS was in charge of directing the video. Targeting young women who choose a car for its design, the movie creates a cute worldview set in a se...

Addressing Challenges Close to “Beauty” : SALONIA’s Unique Approach to SDGs

SALONIA, a minimalist beauty appliance brand offering hair dryers, hair irons, and beauty devices, is committed to addressing the Sustainable Development Goal (SDG) “12. Responsible Consumption and Production.” Through various initiatives, the brand aims to create a sustainable society where limited resourc...

Launch of “Seibu Railway’s Jiman Jiban” Initiative for Disaster-Resilient Rail Lines

The “Seibu Railway’s Jiman Jiban” promotional campaign was launched to introduce the attractiveness of the Seibu Railway line, including the solid ground of the Musashino Plateau through which Seibu Railway runs, easy access from central Tokyo, a townscape coexisting with greenery, and a fulfilling en...