Panasonic introduces “noiful”, a subscription service designed for rental properties.
Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated spaces.
IN FOCUS was in charge of creating the key visuals, commercial, and landing page. The key visuals feature a room design that embodies the “noiful” experience, with a focus on the brand’s signature yellow color. The commercial revolves around the catchy tagline “Do you have noiful?”, portraying a lively and comedic exchange between a real estate agent and a customer. The landing page extends the visual identity of the KV and commercial, incorporating a playful and pop-inspired design to highlight the service’s appeal.
noiful
https://noiful.com/lp-promo/it-comes-with-noiful/
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CREDIT
PRODUCE : Kazuki Sekiyama (IN FOCUS)
Graphic
ART DIRECTION : Manami Masuda (IN FOCUS)
DESIGN : Anna Senzaki (IN FOCUS)
PHOTOGRAPHY : Takaki Kumada
Movie
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS), Yuma God
MOVIE DIRECTION : Okuma Kazuhiro (Hoshino office)
CINEMATOGRAPHY : Takaki Kumada
LIGHTING DIRECTION : HIGASIX (WHITENEY)
STYLING : Mayumi Sugiyama (Hoshino Office)
HAIR&MAKE-UP : Shiho Sakamoto (Glass loft)
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
ONLINE EDIT : Masaya Yoshida
COLOR GRADING : Naotaka Takahashi (L’espace Vision)
MUSIC : Katsuya Yamada (aiin)
CASTING : Tomokazu Yamauchi (Kosei)
CAST : Hana Amano,Wataru Omura
Web
WEB DIRECTION : Ryo Yamahira (IN FOCUS)
WEB DESIGN : Ryo Yamahira (IN FOCUS)
PROGRAMMING : Junya Ohara (IN FOCUS)
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS)
AGENCY : Hakuhodo Inc.
CLIENT : Panasonic