“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design.
The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a sense of adult playfulness. A charming bear, the symbolic motif of this collection, appears in 3DCG to enhance the joyful spirit of the holiday season.
Mila Owen
https://milaowen.com/Page/feature/2024/1205/?plan=MO241205HOLIDAY
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CREDIT
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
MOVIE DIRECTION : Taiju Nakajima (IN FOCUS)
CINEMATOGRAPHY : Toshiki Matsumura (OFBYFOR TOKYO)
LIGHTING DIRECTION : Sota Sugiyama
PRODUCTION DESIGN : Yuichi Ishida (R.mond)
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
CG DIRECTION : KASICO (FIXION)
COLOR GRADING : Sota Ito
MUSIC : Ryoji Saito
MOVIE PRODUCE : Kazuki Sekiyama (IN FOCUS)
WEB DESIGN : Anna Senzaki (IN FOCUS)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)
PROJECT MANAGEMENT : Shiori Saeki (IN FOCUS)
FASHION DIRECTION : Yuri Tanaka
PHOTOGRAPHY : Wakaba Noda (TRON)
STYLING : Chikako Tanifuji
HAIR&MAKE-UP : Mika Iwata (mod’s hair)
MODEL : Kaja (Donna)
AGENCY : WHITE AGENCY
CLIENT : MASH Holdings Co.,Ltd.