News

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Hedigan’s on YouTube

The fourth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This time, the guest is “Hedigan’s,” the new band led by Yosuke “YONCE” Kasai of Suchmos...

YOKUMOKU Launches Special Website to Celebrate the Renewal of Winter Limited Edition “Chocolat Cigare”

YOKUMOKU Co., Ltd. has launched its winter-limited “Chocolat Cigare. ” This year, alongside the beloved milk flavor enjoyed for over a decade, a new 〈Rich Bitter〉 flavor with a rich and deep bitter taste has been added. The special website, themed “Unadorned Feelings, Together. #Stories Woven by Choco...

New York-based cafe brand Blank Street Coffee unveils Spring 2025 campaign.

Conceptualized and produced the 2025 Spring campaign for Blank Street Coffee’s seasonal menu. With coffee and matcha drinks based on the flavors you might expect to find at a picnic—Strawberry Shortcake Matcha, Peanut Butter & Jelly Matcha, and a Wildflower Latte—our team put together a shoot concept to capture th...

Kaiju No.8 THE GAME Official Website Now Live

The official website for the Kaiju-Slaying Battle RPG “Kaiju No. 8 THE GAME,” developed for smartphones and PC, is now live. IN FOCUS was in charge of creating the site. The site features an intuitive swipe-based interface that neatly organizes information while effectively conveying the game’s appeal...

Fukurow note's New Track “Seigi” Now Streaming

Fukurow note’s latest song “Seigi” has been released as the ending theme for Season 2 of the TV anime “Go! Go! Loser Ranger!” The track is now available along with both the CD and digital release artwork. “Seigi” explores the inner conflict of those who conceal their true selve...

JSOL Releases Brand Movie Featuring Sports Climber Sorato Anraku

JSOL, an IT consulting firm, has released its brand movie featuring Sorato Anraku, an Olympic medalist in sport climbing and a company member. IN FOCUS was in charge of directing the video. By capturing the climbing scenes in a cave-like setting, the movie expresses the shared spirit of both climbing and business—navig...

“United Athle” Releases 2025 Spring/Summer Collection, Lookbook Revamped

With the concept of “Many Types, Authentic Quality,” United Athle, a long-established brand with over 90 years of history in producing heavy-duty items such as blank T-shirts, unveils its 2025 Spring/Summer collection. This time, the lookbook has been extensively revamped, featuring a special collaboration ...

PEARLY GATES Unveils Its 2025 Spring/Summer Golf Wear Collection

Under the concept of “Making golf more casual and enjoyable,” PEARLY GATES presents its 2025 SPRING COLLECTION, offering a fresh take on golf wear that transcends traditional boundaries. Model and actress Hiroe Igeta showcases the new collection, bringing it to life with her unique charm. Focusing on the &#...

Official Website Launch for New Haircare Brand SOLAMY

Introducing SOLAMY, a new UV aftercare shampoo brand designed to repair hair damage caused by sun exposure. Based on the surprising fact that hair is exposed to nearly three times more UV rays than the face (according to a study by I-ne), SOLAMY introduces a fresh concept: “Soak up the sun, rinse off the damage.” IN FO...

Web Commercial Released for Smartphone Case Brand TORRAS

A new series has launched from TORRAS, a smartphone case brand known for its perfect balance of functionality and design that adapts to everyday life. IN FOCUS was in charge of directing the web commercial for this latest series. The video stylishly captures the versatile features of the product, including a 360-degree...

Former Japan National Soccer Team Player Kosuke Ota Stars in dynabook’s New Web Commercial

A new web commercial for the laptop series dynabook has been released as part of the “Second Career × dynabook” campaign, which supports individuals pursuing new dreams and goals. IN FOCUS was in charge of directing the web commercial. The film follows former Japan national soccer team player Kosuke Ota in ...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Summer 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This season’s theme, “Through Me,” showcases the new jewelry collection through layered styling. Incorpo...

United Athle Launches Official Brand Website for Taiwan

United Athle is known for its “many types and authentic quality,” offering heavyweight, no-frills apparel including plain T-shirts. IN FOCUS has long helped express the brand’s world through creative direction for its Japanese website, seasonal visuals, and lookbooks. This time, we were in charge of d...

SHISEIDO Launches Special Feature on VITAL PERFECTION Product Page

As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page. The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process thr...