Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW & BLUE” display, inspired by the image of a silvery white world.
Sponsored by JRA, the illumination featured visuals in light blue and beige, under the theme “HAPPY HOLIDAYS TO YOU!”.IN FOCUS was in charge of art direction and design for the key visuals, as well as for the various displays at Roppongi Hills, including sidewalk banners and pillar wraps.
The illustrations were created by kei saito. The gorgeous racehorse visuals were displayed throughout Keyakizaka, Hillside, and the sidewalks.
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CREDIT
AGENCY : HAKUHODO, TOW
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS), Anna Senzaki (IN FOCUS)
ILLUSTRATION : Kei Saito
PHOTOGRAPHY (WORKS) : Teppei Hori