The lecture record, re-edited from the content of Hiroshi Fujiwara’s Special Lecture: Nonverbal Marketing, held from October 2023 to March 2024, is finally complete.
After establishing the Urahara culture in the 1990s, Hiroshi Fujiwara has continued to be sought after by global brands such as Nike, Pokémon, Starbucks, and Louis Vuitton, transcending the boundaries of fashion. This book analyzes his unique approach to generating and nurturing ideas, his stance on collaboration, and his communication style. By extracting key moments from his career and numerous projects, it systematically organizes them into an academic framework—an essential read for all business professionals.
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FRAGMENT UNIVERSITY
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CREDIT
WEB DIRECTION : Atsushi Kaneishi (IN FOCUS)
WEB DESIGN : Atsushi Kaneishi (IN FOCUS), Wang Shuqiang (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS)