The “Seibu Railway’s Jiman Jiban” promotional campaign was launched to introduce the attractiveness of the Seibu Railway line, including the solid ground of the Musashino Plateau through which Seibu Railway runs, easy access from central Tokyo, a townscape coexisting with greenery, and a fulfilling environment for raising children.
IN FOCUS was in charge of the overall creative area, including website production, factual videos using illustrations, and OOH development such as floor advertisements in stations.
Since the campaign targets a wide age range, we placed importance on familiarity to reach a large number of people and convey Seibu Railway’s efforts to support safe and secure lifestyles.
SEIBU RAILWAY
https://www.seiburailway.jp/railways/jiban/
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CREDIT
Web
WEB DIRECTION : Ryo Yamahira (IN FOCUS)
WEB DESIGN : Ryo Yamahira (IN FOCUS)
PROGRAMMING : Kiyoto Ike (IN FOCUS)
ILLUSTRATION : Manami Masuda (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
Graphic
ART DIRECTION : Manami Masuda (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
Movie
DIRECTION : Youdai (IN FOCUS)
EDIT / ANIMATION : Miho Tanaka (IN FOCUS)
ILLUSTRATION : Manami Masuda (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
AGENCY : Dentsu East Japan