News

Launch of “Seibu Railway’s Jiman Jiban” Initiative for Disaster-Resilient Rail Lines

The “Seibu Railway’s Jiman Jiban” promotional campaign was launched to introduce the attractiveness of the Seibu Railway line, including the solid ground of the Musashino Plateau through which Seibu Railway runs, easy access from central Tokyo, a townscape coexisting with greenery, and a fulfilling en...

Addressing Challenges Close to “Beauty” : SALONIA’s Unique Approach to SDGs

SALONIA, a minimalist beauty appliance brand offering hair dryers, hair irons, and beauty devices, is committed to addressing the Sustainable Development Goal (SDG) “12. Responsible Consumption and Production.” Through various initiatives, the brand aims to create a sustainable society where limited resourc...

Flavia Mazzanti’s First Solo Exhibition in Japan, “What Matter Entangles, What EmBodies Resonates,” Held at CONTRAST

In conjunction with the “DIG SHIBUYA 2025”, our creative studio “CONTRAST” presents “What Matter Entangles, What EmBodies Resonates”, the first solo exhibition in Japan by Flavia Mazzanti, a multimedia artist based in Vienna and São Paulo, from 2/8(Sat) to 2/11(Tue/ Holiday). Using digital art, immersive technology, an...

STUDIO THE BLUE BOY Presents a New Take on Tatami with “Wavy Tatami” Pop-Up at CONTRAST

STUDIO THE BLUE BOY will host a two-day event on Saturday, February 1st, and Sunday, February 2nd, to unveil their latest creation, the “Wavy Tatami,” along with an accompanying order session at our creative studio “CONTRAST.” On the day of the event, in addition to the original colors shown in ...

Movie Featuring Wagon R Smile Design Released

Suzuki Motor Corporation has unveiled the newly redesigned Wagon R “Smile.” Web movies have been released highlighting the appeal of its exterior and interior. IN FOCUS was in charge of directing the video. Targeting young women who choose a car for its design, the movie creates a cute worldview set in a se...

Masaru Mizuochi’s Solo Exhibition “Trans Point” at CONTRAST : Exploring Perspectives on AI, Humans, and Transformation

Masaru Mizuochi, media artist and visual director, will be holding his solo exhibition,”Trans Point” at our creative studio “CONTRAST” from January 24th, Friday to 27th, Monday. Mizuochi, an artist who specializes in theatrical and visual images, has created an installation work called “Gr...

JRA and Roppongi Hills Collaborate for “Keyakizaka Illumination 2024”

Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW & BLUE” display, inspired by the image of a silvery white world. Sponsored by JRA, the illumination featured visua...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Winter 2024 Season

The latest content for “Journal du ete,” the owned media of jewelry brand “ete,” has been released. IN FOCUS is in charge of website production and content direction. This edition features an interview with art director Mariko Okazaki, who directed the seasonal visuals. The article delves into t...

Fashion Brand “Mila Owen” Launches Holiday Campaign

“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design. The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a ...

ALLDAY is hosting Japan’s largest 5-on-5 basketball mega tournament

ALLDAY is hosting one of Japan’s largest 5-on-5 basketball mega tournaments at YOYOGI PARK PLAYGROUND. With a completely open entry system that disregards age, gender, nationality, career, or category, the tournament attracts around 80 teams (approximately 800 players) and thousands of spectators per event. As a major ...

Exploring the Essence of “KAWAii” – Group Exhibition “NEO KAWAii vol.2” at CONTRAST

From December 20th, Friday to December 25th, Wednesday, the group exhibition “NEO KAWAii vol.2” will be held at the creative studio “CONTRAST,” operated by IN FOCUS. This exhibition is a collaboration between LWArt and Yugeisha, featuring works by 6 artists: Tamagotake, Samehoshi, Narcolepsy, Ka...

agnes b.’s Christmas Campaign “Holiday in Paris” is Now Live

We produced the website, still photography, horoscope content, and diary design for agnes b.’s 2024 Christmas campaign “Holiday in Paris”. The campaign features a variety of digital content, including a showcase of the winter collection modeled by five cast members and horoscope content for 2025. Set ...

“TRANSLATOR –Daydreams–” An Art Exhibition Rethinking Boundaries at CONTRAST

“TRANSLATOR -Daydreams-”, an art exhibition by Daisuke Mukai, MIKA, KEE FACTORY (Akihiro Yasuda, Haruka Ito, and Airi Sakai), will be held at our creative studio “CONTRAST” from December 4th, Wednesday to December 8, Sunday. – TRANSLATOR -Daydreams- Daydreams refer to unrealistic experiences where one perceives “...

Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of t...