We produced the website, still photography, horoscope content, and diary design for agnes b.’s 2024 Christmas campaign “Holiday in Paris”. The campaign features a variety of digital content, including a showcase of the winter collection modeled by five cast members and horoscope content for 2025. Set against the backdrop of Paris cityscape, the campaign brings to life a festive world illuminated by twinkling lights and Christmas trees, embodying the joyful holiday spirit unique to agnes b.
The website’s design incorporates gold stars as a key motif, blending the Christmas atmosphere with the agnes b. aesthetic. On the gift collection page, still photography highlights the products with a distinctly French holiday charm. Additionally, we designed a diary for gifting alongside the horoscope content and contributed to its integration within the site’s design.
Holiday in Paris
https://www.agnesb.co.jp/campaign/2024/christmas/
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CREDIT
CREATIVE DIRECTION : Atsushi Kaneishi (IN FOCUS)
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS)
Web Site
WEB DIRECTION : Atsushi Kaneishi (IN FOCUS)
WEB DESIGN : Miho Nagatsuka (IN FOCUS), Ayumi Watanabe (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS)
Photo
ART DIRECTION : Wang Shuqiang (IN FOCUS)
PRODUCE : Yohsuke Watanabe (IN FOCUS), Shiori Saeki (IN FOCUS)
PHOTOGRAPHY : Teruo Horikoshi (TRON)
STYLING : Sarina Tanaka
PROP STYLING : Shizuka Aoki
HAIR&MAKE-UP : Yuko Aoi (LESEN)
MODEL : Jeremy (WEST), Balderie (WEST)
PRODUCTION MANAGEMENT : Shiori Saeki (IN FOCUS)
Graphic
ART DIRECTION / DESIGN : Wang Shuqiang (IN FOCUS)