NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time.
IN FOCUS was in charge of art direction, writing, production, and design of the website content. Focusing on the layers and textures of the clothing, the site expresses “the comfort of outerwear that wraps both the mind and body.”
NEUTRALWORKS.
https://www.goldwin.co.jp/neutralworks/info/journal/20241108outer
–
CREDIT
ART DIRECTION : Wang Shuqiang (IN FOCUS)
PHOTOGRAPHY : Kurosawa Kanto
STYLING : Takayuki Sekiya
HAIR&MAKE-UP : Dong Bing
MODEL : Mbenda Franck Theo, Demary Celia, Hinata Miyasita
CREATIVE DIRECTION : Atsushi Kaneishi (IN FOCUS)
PRODUCE : Yuki SK
PRODUCE / PROJECT MANAGEMENT : Kento Inada (IN FOCUS)
Web
WEB DIRECTION : Wang Shuqiang (IN FOCUS)
WEB DESIGN : Sakurako Yamada (IN FOCUS), Wang Shuqiang (IN FOCUS)
Edit
TEXT : Yohsuke Watanabe (IN FOCUS)