News

SEITARO DESIGN GROUP website was launched.

Seitaro Design, engaged in a wide range of creative ventures including branding, design, film, space design, and art, has launched its new group website. IN FOCUS was in charge of website production. The site explores universal design elements such as form, color, line, and typography, incorporating a mechanism that al...

Video creative company Village has renewed its corporate website.

Village, a video creative company that produces commercials and web movies led by its director, has renewed its corporate website. The sharp design is interspersed with humorous elements to express the thoroughness and playfulness of the members. Village https://villageinc.co.jp/ – CREDIT WEB DIRECTION : Wang Shuqiang ...

uka launches new hair care products aiming for “Regenerative Good”.

To mark the 10th anniversary of the launch of the brand’s first hair care line, “uka Head Therapy Series,” total beauty company uka aims for the next sustainability stage by introducing a new series. On July 17th, “uka IZU Shampoo / Conditioner” from “Regenerative Good Series” ...

24SS season visuals for PIMENTÉ, a new select shop/brand from Sotheby’s League.

Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice. It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari ...

SEASiON, a Cafe-Restaurant ＆ Hotel on Shodoshima, Renews Its Website.

SEASiON is a cafe restaurant and hotel on Shodoshima Island, overlooking the Seto Inland Sea. Based on the concept of a base for discovering the “backside = core attraction” of the island, SEASiON aims to create a place where visitors can discover the hidden core charm of the island. IN FOCUS was in charge ...

Launch of the second BEAMS + STARBUCKS collaboration project “The Timeless ＆ Uplifting COFFEE Style”

The second BEAMS + STARBUCKS collaboration project has launched. Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th. IN FOCUS was in charge of website production, visual concept development, still photography, and movie production. The theme is...

EDIFICE Released Web Site Celebrating 30th Anniversary

EDIFICE, a leader in adult casual wear with its modern style proposals based on French chic, celebrates its 30th anniversary this year. IN FOCUS was in charge of website production. The brand identity that has been built up over the course of 30 years is expressed throughout the site with various gimmicks such as video...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE ...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones&#8...

“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ke...

United Athle, a Plain Apparel Brand with Over 90 Years of History, Unveils Its Fall/Winter 2024 Collection

United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection. In previous seasons, United Athle has collaborated with...

Second TV Commercial Showcasing Adobe Photoshop’s New Generative AI Features Released

“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired. IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commer...

Design＆Branding Boutique, Seitaro Design’s Website Renewed

The Seitaro Design website, which promotes branding projects for various companies led by art director Harutaro Yamazaki, was renewed. IN FOCUS was in charge of website production. We expressed our commitment to creating a multidimensional experience on the website. The content is prominently featured, allowing the pro...

Brand Movie for Japanese Sake Brand “Zaku” Released

We directed the brand movie for “Zaku,” a Japanese sake brand from “Shimizu Seizaburo Shoten”, a brewery with over 150 years of history. The name “Zaku” – from the character 作 meaning “make” or “create” – was chosen to convey the notion that the true value of ...