The second BEAMS + STARBUCKS collaboration project has launched.
Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th.
IN FOCUS was in charge of website production, visual concept development, still photography, and movie production.
The theme is “The Timeless & Uplifting COFFEE Style,” proposing ways to enjoy coffee in various scenes throughout the day.
The designs were inspired by American catalogs and yearbooks from the 70s and 80s, expressed as a collage on a notebook.
BEAMS + STARBUCKS “Timeless & Uplifting Coffee Style”
https://www.starbucks.co.jp/beams/coffee-style/
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CREDIT
PHOTOGRAPHY : Kouhei Iizuka
STYLIST：Taiki Mishima
CINEMATOGRAPH：Takeshi Kawanaka
HAIR&MAKE-UP : Kana Ohira
Web
WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
WEB DESIGN : Miho Nagatsuka (IN FOCUS), Yohei Takahashi (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
Graphic
ART DIRECTION : Manami Masuda (IN FOCUS)
DESIGN：Manami Masuda (IN FOCUS)
PRODUCTION MANAGEMENT : Yohsuke Watanabe (IN FOCUS)
Movie
PRODUCE : Kazuki Sekiyama (IN FOCUS)
EDIT : Haruna Kitagawa (IN FOCUS)
PRODUCTION MANAGEMENT：Akiho Sato (IN FOCUS)
SPECIAL THANKS : Kuwa, Kid, Go, Shunki, Hazuki, Yumeno, Toma, Keita
WRITING : Hiroko Yoshii（BEAMS Co.,Ltd.)
AGENCY : BEAMS CREATIVE INC.