“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired.
IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commercial demonstrates how Photoshop’s generative AI allows users to easily create creative works, even from ideas brainstormed among friends.
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CREDIT
CREATIVE AGENCY : HAKUHODO
PRODUCTION : Taiyokikaku Co.,Ltd.
CREATIVE DIRECTION : Shingo Tanaka (HAKUHODO)
PLANING : Youdai (IN FOCUS),Miyako Sugiura (Taiyokikaku)
STRATEGY CREATIVE DIRECTION : Kouji Suzuki (HAKUHODO)
BD : Takuma Mori, Hanae Kabata (HAKUHODO)
DIRECTION : Youdai (IN FOCUS)
FLOOR DIRECTOR : Reggie White
ART DIRECTION : Atsuhiro Ito (IN FOCUS)
CINEMATOGRAPHY : Kouga Mori (WHITENY)
LIGHTING DIRECTION : Gaku Sato
DESIGN : Hideki Makishima (WHITE Co.)
STYLING : Kasumu Kishi
HAIR & MAKE UP : Ayaka Nakashima (TENT)
CHOREOGRAPHY : Ryo Noguchi,Su-yang
OFFLINE EDIT : Miho Tanaka (IN FOCUS)
ASSISTANT OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
ONLINE EDIT : Tatsuro Yokoyama (TRES)
CG : Ayaka Yamaguchi (Ring+)
COLOR : Haruka Ariga (Artone film)
MUSIC : ESME MORI
MIX : Yasunori Suzuki
PRODUCE : Motoki Oishi (Taiyokikaku)
PRODUCTION MANAGEMENT : Yuki Kawaguchi, Atsuto Suganuma, Kazu Igarashi (Taiyokikaku),Yuma Godo
CAST : Nishijima Miyuki, Karim, MIZUE, Yukino,Sakata Hiromu