Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice.
It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari style under the concept of “Gift from the Land.”.
IN FOCUS was in charge of the visual communication direction, photography, design, and site supervision for the revamped EC site, as well as the direction of the seasonal visuals.
PIMENTÉ
https://pimente.jp/
PIMENTÉ 2024SPRING SUMMER
https://pimente.jp/pages/2024ss
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CREDIT
Season Visual
STYLING : Ayumi Hamamoto
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Anna Senzaki (IN FOCUS)
MODEL : Julia Shortreed (VELVED.)
PHOTOGRAPHY : Yuki Kumagai
HAIR & MAKE-UP : Rie Shiraishi
PRODUCTION : Yohsuke Watanabe (IN FOCUS), Shiori Saeki (IN FOCUS)
Site Visual / Contents
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Anna Senzaki (IN FOCUS)
MODEL : TEKLA (Cinq Deux Un)
PHOTOGRAPHY : Kazumasa Takeuchi [Image Visual], Masahiro Yamamoto [Model], Soma Doi (STUH) [Item], Yudai Emmei [Contents]
STYLING : Takumi Urisaka
HAIR & MAKE-UP : Eriko Yamaguchi
CONTENTS DIRECTION : Yuri Tanaka, Yohsuke Watanabe (IN FOCUS)
PRODUCTION : Yohsuke Watanabe (IN FOCUS), Shiori Saeki (IN FOCUS)
PRODUCE : Haruko Kamiya