United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection.
In previous seasons, United Athle has collaborated with various artists to create sample items for their seasonal catalogs. This time, they have teamed up with the comedy duo Chocolate Planet to launch a special collaboration. Their official “TT Brothers Rap T-shirt” will be available in limited quantities on the Yoshimoto Kogyo online store.
IN FOCUS was in charge of the creative aspects, including the lookbook, video production, and website.
United Athle – AUTUMN & WINTER 2024
https://www.united-athle.jp/
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CREDIT
CREATIVE PRODUCE : Satoru Arai (en one tokyo)
CREATIVE DIRECTION : Shinya Nakayama (IN FOCUS)
Look Book
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Tsubasa Tsukidate (IN FOCUS), Atsuhiro Ito (IN FOCUS), Anna Senzaki (IN FOCUS)
EDIT : Yoko Onishi, Kohei Yamashita
PRODUCTION MANAGEMENT : Noboru Kitajima (en one tokyo)
Web
PROJECT MANAGEMENT : Tatsuya Mizuguchi (IN FOCUS), Riona Yamamoto (IN FOCUS)
DESIGN / PROGRAMMING : Ayumi Watanabe (IN FOCUS), Yohei Takahashi (IN FOCUS)
Movie
FILM DIRECTION : Taiju Nakajima (IN FOCUS)
EDIT : Haruna Kitagawa (IN FOCUS)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)