Suntory Beverage & Food Limited is holding an exhibition and hands-on event, “Harajuku and the Deep Life.” to promote the renewal of Iyemon, which is now at the deepest level of intensity ever from April 29th to May 5th at Tokyu Plaza Harajuku “Harakado,” a commercial facility that opened in Harajuku.
This exhibition explores the depths of the lives of the creators of Harajuku culture in order to experience the history of Iyemon and the evolving “deep” flavor, as well as the depth of the history of Harajuku culture and the “deep” lives of the people who live and work in the city.
At Harakado, you can experience the “deep” Harajuku culture through the exhibition of portraits of Harajuku culture creators, free portraits taken by professional photographers, distribution of special tabloids of the lives of the performers, sampling of Iyemon, and other events.
INFOCUS was in charge of creating the teaser/ special site.
Suntory Iyemon “Harajuku and the Deep Life.” Exhibition
https://iyemon-koijinsei.com/
▼ “Harajuku and the Deep Life.” Exhibition Outline
Project Name : “Harajuku and the Deep Life.” Exhibition
Duration: 2024/4/29 (Monday) – 2024/5/5 (Sunday)
Time :
Venue : Tokyu Plaza Harajuku “Harakado” 3F (6-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001)
Admission : Free of charge
※ Portrait experience is on a first-come, first-served basis with no reservations.
※ If there are many applicants, numbered tickets will be distributed.
▼Performer Information
・HIKARU (BOUNTY HUNTER)
・Hitomi Okawa (Director of MILK / MILKBOY)
・Yusuke Nakagawa (President of Asobi System Co., Ltd.)
・Tomoya Nishimori (Representative of MR. BROTHERS CUT CLUB)
・Mito (goro’s)
・Keisuke Baba (Stylist)
・Yutaka Fujiwara (Director of BerBerJin)
・Rei Shito (Photographer/Journalist)
・HIDDY (SECRET BASE / HYSTERIC MINI)
・Chieko Hosoya (Proprietress of Hososhimaya)
・Hiroaki Shimono (WHIZLIMITED Designer)
・Yasumasa Yonehara (Editor, Curator)
・Nobuo Nishi (Owner of YOGORO)
・Yudai Murakoshi (blackmeans staff)
・Suzuko Kanno (Harajuku mother)
・Gakuji “CHABE” Matsuda (kit gallery owner, DJ, musician)
・Tatsuya Kanazawa (Matsumoto Seika 3rd generation)
※ Titles omitted and in no particular order
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CREDIT
CREATIVE DIRECTION : Kazushige Se (ii-inc)
ART DIRECTION : Shinpei Onishi
WEB DESIGN : Shinpei Onishi , Tetsuro Shimura (IN FOCUS)
PROGRAMMING : Kiyoto Ike (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
AGENCY : ii-inc.