NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture.
IN FOCUS was in charge of producing the season’s visuals.
To emphasize that this was a Japanese project, we aimed to create unexpected visuals by shooting at the foot of Mt. Fuji.
NBA MIX Series ESSENTIAL collection
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CREDIT
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
PHOTO : Kento Mori
STYLING : Shuhei Yamazaki
HAIR&MAKE-UP : Yosuke Akizuki
MODEL : Mikiya Nakano, Kaori Udagawa
EDIT : Keisuke Honda