In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication.
The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in their busy lives.
IN FOCUS was in charge of the website renewal.
The design matches the tone of the new packaging and expresses Hugarden’s characteristic cool, fragrant, botanical image. In terms of content, new pages were added to introduce stores where Hoegaarden can be enjoyed and recipes that go well with Hoegaarden.
Hoegaarden
https://hoegaarden.jp/
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CREDIT
DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
DESIGN : Yohei Takahashi (IN FOCUS)
PROGRAMMING : Hiroyuki Goto
PROJECT MANAGEMENT : Misaki Kajitani