With the concept of “Many Types, Authentic Quality,” United Athle, a long-established brand with over 90 years of history in producing heavy-duty items such as blank T-shirts, unveils its 2025 Spring/Summer collection.
This time, the lookbook has been extensively revamped, featuring a special collaboration with the artist CHITO and his collective “BAD IDEA.”
IN FOCUS was in charge of the creative direction for the lookbook, website, and all related materials.
United Athle – SPRING & SUMMER 2025
https://www.united-athle.jp/
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CREDIT
CREATIVE PRODUCE : Satoru Arai (en one tokyo)
CREATIVE DIRECTION : Shinya Nakayama (IN FOCUS)
Look Book
ART DIRECTION : Shinya Nakayama (IN FOCUS)
DESIGN : Tsubasa Tsukidate (IN FOCUS), Atsuhiro Ito (IN FOCUS), Anna Senzaki (IN FOCUS)
EDIT : Yoko Onishi, Kako Osada, Kohei Yamashita
PRODUCTION MANAGEMENT : Noboru Kitajima (en one tokyo)
Web
PROJECT MANAGEMENT : Tatsuya Mizuguchi (IN FOCUS), Riona Yamamoto (IN FOCUS)
DESIGN / PROGRAMMING : Ayumi Watanabe (IN FOCUS), Sakurako Yamada (IN FOCUS)