As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page.
The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format.
IN FOCUS was in charge of producing the special content section on the product page.
Since the feature is embedded within the existing page, the design utilizes a full-screen layout and scroll-linked animations to create an immersive experience that draws the viewer into the story of SafflowerRED™.
SHISEIDO VITAL PERFECTION Advanced Cream – Safflower RED
https://international.shiseido.co.jp/products/vital-perfection-uplifting-and-firming-advanced-cream-1012099730.html
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CREDIT
WEB DIRECTION : Yujin Hosoya (IN FOCUS)
WEB DESIGN : Miho Nagatsuka (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
PRODUCTION : TOKYO