News

gelato pique CAT ＆ DOG’s Classic Wear Renewed

gelato pique has updated its pet line, “gelato pique CAT & DOG,” for dogs and cats with new colors and sizes. The lineup has been renewed to accommodate a wider variety of dog and cat breeds. IN FOCUS was in charge of designing the landing page, banners, and social media posts, as well as conducting th...

AlphaTheta Releases Next-Generation DJ Player “CDJ-3000X”

AlphaTheta has released the next-generation professional DJ player CDJ-3000X, equipped with cloud and streaming support, in September 2025. IN FOCUS was in charge of the photo production and the creation of the product’s web page. AlphaTheta https://alphatheta.com/en/product/player/cdj-3000x/black/ CREDITS CREATI...

gelato pique’s Latest Kids ＆ Baby Collection Features 10 Patterns, Including Revivals of Popular Graphics

gelato pique has launched the “10 PATTERN COLLECTION,” a new kids and baby line featuring a mix of beloved original graphics from past seasons and newly designed anniversary patterns. IN FOCUS was in charge of producing the collection movie and still photography. The video features a baby model and incorpor...

IN FOCUS NEW YORK has released its summer 2025 campaign for Blank Street Coffee, a New York-based café brand

Creative concepting and production for the 2025 Summer campaign for Blank Street Coffee’s seasonal menu. For a summer menu crafted around classic ice cream flavors like cookies and cream, pistachio, and rocky road, our team drew inspiration from fashion and youth culture to craft a campaign that insists “coffee and mat...

Loretta Unveils New Product Image Movie and Visual Design

Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.” IN FOCUS was in charge of the image movie and visual design. Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and e...

Samty Releases Brand Film Featuring Dodgers Pitcher Yoshinobu Yamamoto

Samty Group, a company engaged in real estate planning and management, has released its new brand film featuring Yoshinobu Yamamoto, pitcher for the Dodgers and the brand’s official partner. IN FOCUS was in charge of the film’s direction. The shoot emphasized the tension, determination, and discipline behin...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview...

Spro, Expanding Content Through Video, Launches a Renewed Website

Spro, a creative studio working across video, graphics, web, and installations, has relaunched its website. The new site was produced by IN FOCUS. The redesign was aimed at clearly communicating Spro’s diverse fields of activity while leaving a strong impression of the company itself. On the top page, an interfac...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCU...

Ballpark Style, a lifestyle media platform showcasing how to enjoy Pacific League stadiums, has launched

Ballparkstyle is a lifestyle media platform that showcases the appeal of ballparks, with a focus on the six Pacific League stadiums in Japan. Through features on food, merch, events, and more, we highlight all the ways to enjoy the ballpark—not just for baseball fans, but for anyone looking for a good time. IN FOCUS wa...

Website Launched for “Grand Palace Hirosaki,” a Renovated Snack Bar Building Complex

Located in Hirosaki City, Aomori Prefecture, Grand Palace Hirosaki is a former Showa-era snack bar building transformed into a new multi-purpose complex. The facility features a rental theater, cafe & bar, hotel, offices, dance studio, private gym, and restaurants, introducing a new style of “snack-inspired&...

LayerX, Provider of AI-Driven Services, Launches Renewed Recruitment Website

LayerX, whose mission is “Digitizing all economic activities,” offers a range of services, including the AI-powered back-office optimization suite “Bakuraku,” the enterprise-focused AI platform “Ai Workforce,” and fintech solutions. IN FOCUS was in charge of the web and video product...

Brand Movie for Funabashi Keiba 2025 Featuring Kanako Momota of Momoiro Clover Z Released

To coincide with the renewal of Funabashi Racecourse, the 2025 brand movie has been released. IN FOCUS was in charge of the direction. The film features Kanako Momota of the popular group Momoiro Clover Z. In the Park Edition, the video highlights not only the excitement of the races, but also the diverse appeal of &#8...

BLUE NOTE PLACE

Blue Note Japan opened “BLUE NOTE PLACE”, a new dining concept combining food and music, at Yebisu Garden Place in Tokyo on December 6. IN FOCUS was involved from the branding design stage to determine what kind of space the new Blue Note, will be located at the historic site of the former Beer Station Ebis...