gelato pique has launched the “10 PATTERN COLLECTION,” a new kids and baby line featuring a mix of beloved original graphics from past seasons and newly designed anniversary patterns.
IN FOCUS was in charge of producing the collection movie and still photography. The video features a baby model and incorporates a custom-designed roulette wheel to creatively showcase the variety of the ten unique patterns. The still shoot also included the brand’s new gift box collection released alongside the apparel.
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CREDIT
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
MOVIE DIRECTION / PLANNING : Taiju Nakajima (IN FOCUS)
ART DIRECTION : Anna Senzaki (IN FOCUS)
PHOTOGRAPHY / CINEMATOGRAPHY: Kohga Mori (WHITNEY)
LIGHTING DIRECTION : Ennosuke Mori
HAIR&MAKE-UP : Kana Ohira (beauty direction)
PROP STYLING : Ai Ozaki
OFFLINE EDIT / MOTION GRAPHICS : Haruna Kitagawa (IN FOCUS)
COLOR : Yuta Hirabayashi (DIGITAL GARDEN)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
BABY : Eva,Luka,Leon,Luna
AGENCY : WHITE AGENCY