News

The Global Website of Tanegashima Wagyu Brand “Kajiya Beef” Has Been Released

INFOCUS has overseen the rebranding of “Kajiya Beef,” a premium wagyu brand from Tanegashima, in preparation for its global expansion. The project encompassed logo design, web design and development, copywriting, and photography—comprehensively redefining the brand’s visual and conceptual identity. Th...

The New Catalog for PILOT’s Luxury Maki-e Fountain Pen Brand “Namiki” Is Now Available

Founded in 1930, “Namiki” is a luxury fountain pen brand renowned worldwide as the pinnacle of Japanese maki-e craftsmanship, embodying the beauty of Japan’s traditional culture. IN FOCUS was in charge of the renewal of the Namiki catalog, creating a publication that captures the unique atmosphere of ...

IN FOCUS Representative Iguchi Featured on h_doxas’s Podcast “normalize.fm”

Our representative, Iguchi, recently appeared on “normalize.fm,” a podcast by h_doxas that explores topics such as graphics programming and web development. Over the course of two hours, he discussed a wide range of subjects, including his career background, the founding of IN FOCUS, his passion for photogr...

Brooklyn Parlor, a Café by Blue Note Japan, Undergoes Rebranding

Brooklyn Parlor, the café by Blue Note Japan that has delivered special moments where music, food, and books intersect under the concept of “All the wasteful and elegant things in life,” has undergone a rebranding. IN FOCUS was in charge of the entire visual communication design for this project, from rebui...

Lyquor Labs, a San Francisco-based blockchain hosting service, has launched its website.

Following our brand identity work for San Francisco-based blockchain startup, Lyquor Labs, IN FOCUS New York took on the web design and development work for the brand’s launch site. To reflect their position as an innovative blockchain pioneer, we built an immersive digital experience featuring interactive WebGL elemen...

CONTRAST presents Ujin Lin’s first solo exhibition in Japan, “Tokyo Nymphs,” alongside DESIGNART TOKYO 2025

On the occasion of our participation in DESIGNART TOKYO 2025, IN FOCUS is pleased to present “Tokyo Nymphs”, the first solo exhibition in Japan by Ujin Lin, from Friday, October 31 to Sunday, November 9 at our creative studio “CONTRAST”. “Tokyo Nymphs” is an unfolding metamorphosis. At its heart are Nymphs:...

Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening

As part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual ele...

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara & Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing ne...

IN FOCUS NEW YORKが担当した、Blank Street Coffeeが限定版マガジン「THE SCOOP」を発表

IN FOCUS NEW YORKがディレクションと制作を担った、Blank Street Coffeeのサマーキャンペーンビジュアルが、ファッション誌スタイルの限定版マガジン「THE SCOOP」として登場しました。 本誌は米国と英国のカフェや一部書店にて販売されており、ニューヨークやロンドンをはじめ世界各地のライターやフォトグラファーによる寄稿も収録されています。ぜひご覧ください。 CREDITS CREATIVE DIRECTION : Nate Cover (IN FOCUS NEW YORK) CREATIVE PRODUCE : Ryker Allen (IN FOCUS NEW YORK) PHOTOGRAPHY : ...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stan...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview...

Ballpark Style, a lifestyle media platform showcasing how to enjoy Pacific League stadiums, has launched

Ballparkstyle is a lifestyle media platform that showcases the appeal of ballparks, with a focus on the six Pacific League stadiums in Japan. Through features on food, merch, events, and more, we highlight all the ways to enjoy the ballpark—not just for baseball fans, but for anyone looking for a good time. IN FOCUS wa...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCU...

Solo Exhibition “Ryu-sen” by Ryosuke Misawa, Themed on Light, at CONTRAST

IN FOCUS is pleased to present “Ryu-sen,” a solo exhibition by artist Ryosuke Misawa from 9/20 (Sat) to 28 (Sun) at our creative studio “CONTRAST”. Drawing from his background as a photographer, Misawa explores “light” not simply as a physical phenomenon but as a universal theme resonating with the essence ...