Nate Cover
- Global Creative Director
After studying journalism at university, Nate quickly pivoted into marketing where he taught himself design and art direction from watching videos on YouTube. Moved to New York and started his own independent creative studio, Babyface, in 2015.
In 2019, Nate moved to Tokyo seeking new challenges. He worked as a design researcher at Keio’s Graduate School of Design while doing freelance creative work for brands like Netflix and Instagram before joining the team at R/GA Tokyo.
In 2024, Nate joined IN FOCUS to guide the relaunch of our overseas business as the Creative Director of IN FOCUS NEW YORK.
Nate is fond of coffee and wine, sometimes at the same time.