Blank Street Coffee delivers coffee and matcha drinks quickly and at an affordable price. With locations not only in major U.S. cities such as New York, Boston, and Washington, D.C., but also across the U.K.—including London, Manchester, Birmingham, and Edinburgh—it is becoming a new symbol of café culture, particularly among younger generations.
IN FOCUS NEW YORK oversaw the entire project, from campaign strategy and creative development to art direction, photography, and video production.
This summer’s menu highlights classic ice cream–inspired flavors such as Cookies & Cream, Pistachio, and Rocky Road. Drawing inspiration from fashion and youth culture, the campaign positions coffee and matcha as “must-have items for the new trend.”
IN FOCUS NEW YORK oversaw the entire project, from campaign strategy and creative development to art direction, photography, and video production.
This summer’s menu highlights classic ice cream–inspired flavors such as Cookies & Cream, Pistachio, and Rocky Road. Drawing inspiration from fashion and youth culture, the campaign positions coffee and matcha as “must-have items for the new trend.”
CREDITS
- CREATIVE DIRECTION
- Nate Cover (IN FOCUS NEW YORK)
- CREATIVE PRODUCE
- Ryker Allen (IN FOCUS NEW YORK)
- PHOTOGRAPHY
- Matthew Xavier Praley
- PHOTO ASSISTANT
- Amina Gingold
- DIGITAL IMAGING TECHNICIAN
- Will Wang
- FOOD STYLING
- Jamie Kimm
- FOOD STYLING ASSISTANT
- Anna Edqwist
- PROP STYLING
- Erica Lutz
- PROP STYLING ASSISTANT
- Andie Rapavy
- WARDROBE STYLING
- Big Ash
- WARDROBE STYLING ASSISTANT
- Jackson Prus
- HAIR STYLING
- John Novotny
- HAIR STYLING ASSISTANT
- Dylan Silvers
- MAKE-UP
- Grey Hoffman
- MAKE-UP ASSISTANT
- Sofia Leilani
- MODEL
- Leif, Sera, Adol, Kailani
- CAST
- Dylan Miller, Pulse Casting
- PRODUCTION ASSISTANT
- Olivia Corderi
Blank Street Coffee
- CREATIVE DIRECTION
- Mohammad Rabaa
- ART DIRECTION
- Wake Coulter
- BRAND DESIGN
- Jessica Liebers