“ULIZA,” a video streaming platform provided by PLAY Corporation, is a cloud-based video streaming system for companies considering the introduction and efficient use of video streaming for a variety of purposes. ULIZA has recently undergone rebranding centered on changes to its tagline and VI, and a large-scale advertising campaign has been launched in conjunction with the rebranding.
IN FOCUS was responsible for the tagline and VI development, advertising visuals, brand movie, and website.
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CREDIT
CREATIVE DIRECTION : Shinya Nakayama (IN FOCUS)
COPY WRITING : Yuya Shiraki (nanilani inc.)
AD
ART DIRECTION : Shinya Nakayama (IN FOCUS), Manami Masuda (IN FOCUS)
GRAPHIC DESIGN : Atsuhiro Ito (IN FOCUS)
PHOTOGRAPHY : Takeshi Shinto
STYLING : Soichiro Kobayashi
HAIR : kujira
MAKE-UP : Mariko Suzuki
MOVIE
MOVIE DIRECTION : Shogo Hashimoto (Cat and Dog)
PRODUCE : Masaki Fushimi (IN FOCUS)
CAMERA CHIEF : Riku Yoneyama (culture)
STYLING : Soichiro Kobayashi
HAIR : kujira
MAKE-UP : Mariko Suzuki
LIGHTING DIRECTION : Sho Tanitsu
PROP STYLING : Emiko Furuse
PRODUCTION MANAGEMENT : Ryosuke Senda
MUSIC PRODUCE : Takashi Teshigawara
WEB
WEB DIRECTION : Takenobu Suzuka (IN FOCUS)
WEB DESIGN : Takenobu Suzuka (IN FOCUS)
ASSISTANT WEB DESIGN : Ayumi Watanabe (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS)
PROJECT MANAGEMENT : Keita Yamamoto (IN FOCUS)