Rakuten Group’s new sports media “syncSPORTS by Rakuten” was launched in June 2023. In this media, “sync” means “sympathy” and “unity,” and aims to bring readers closer by sharing the excitement and passion brought by Rakuten’s athletes and teams, and they will be distributing positive content. In anticipation of the media site’s future growth, the design was kept minimal, so that it will be easy to expand and allows readers to focus on the main content.
IN FOCUS was in charge of all creative areas, including planning and production of the website, logo, and content.
syncSPORTS by Rakuten
https://syncsports.corp.rakuten.net/
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CREDIT
Website
WEB DIRECTION : Atushi Kaneishi (IN FOCUS)
WEB DESIGN : Miho Nagatsuka (IN FOCUS)
TECHNICAL DIRECTION : Junichi Tomuro (IN FOCUS)
PROGRAMMING : Kiyoto Ike (IN FOCUS)
PROJECT MANAGEMENT : Kento Inada (IN FOCUS)
ASSISTANT : Misato Nagao (IN FOCUS)
Logo
DESIGN : Shinya Nakayama (IN FOCUS)
Contents
EDITORIAL DIRECTION : Yohsuke Watanabe (IN FOCUS)
EDIT : Chiharu Abe, Miho Aoki, Lisa Bayne, Keisuke Honda