Soutetsu Corporation, a steel processing company in Hitachi, Ibaraki, celebrated its 60th anniversary and placed commemorative advertisements in the Nihon Keizai Shimbun, the Japan Metal Daily, and the Ibaraki Shimbun. In addition, 4 brand movies and a commemorative website were released.
IN FOCUS was in charge of the creative area, handling everything from the anniversary logo, newspaper advertisements, brand movies, and the special edition of the public relations magazine “Soutetsu Newspaper,” to commemorative gifts, posters, the commemorative website, the renewal of websites for the 3 Soutetsu group companies, and the production of graphics and videos for the ceremony.
Under the concept of “These 10 Years,” the changes and future growth of Soutetsu were depicted through the appearances of 6 employees. The “60” in the anniversary logo for the newspaper advertisement was written by the featured employees themselves, expressing “each individual’s thoughts” and “the warmth of people.”
SOUTETSU 60th Anniversary
https://www.soutetsu.jp/60/
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CREDIT
Anniversary Logo
CREATIVE DIRECTION : Atsushi Ishihara (ISHI Inc.)
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS)
Newspaper Advertisement
CREATIVE DIRECTION : Atsushi Ishihara (ISHI Inc.)
COPY WRITING : Kana Koyama (uedake)
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS)
PHOTOGRAPHY : Manami Takahashi
Brand Movie
CREATIVE DIRECTION : Atsushi Ishihara (ISHI Inc.)
COPY WRITING : Kana Koyama (uedake)
CINEMATOGRAPHY : Manami Takahashi
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
DIRECTION / EDIT : Yoshinori Kataoka (IN FOCUS)
MUSIC : Kohei Kawahara
Web Site
WEB DIRECTION : Ryo Yamahira (IN FOCUS)
WEB DESIGN : Ayumi Watanabe (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS)
SOUTETSU NEWSPAPER Special edition (PR Magazine) / Ceremony Souvenir / Poster / Ceremony Graphic
CREATIVE DIRECTION : Atsushi Ishihara (ISHI Inc.)
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS)
PHOTOGRAPHY : Manami Takahashi
Ceremony Movie
CREATIVE DIRECTION : Atsushi Ishihara (ISHI Inc.)
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS)
DIRECTION : Yoshinori Kataoka (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)
EDIT : Haruna Kitagawa (IN FOCUS)
MOTION GRAPHIC : Miho Tanaka (IN FOCUS)