Fashion brand “SLY” launched its Spring/Summer 2024 collection.
Under the theme of “sporty futurism,” the collection presents a mix of active and free styles by daring to combine items with strong sporty elements with contrasting moods. The collection is a futuristic update of the millennium mood, incorporating silver and metallics with a cool shine.
IN FOCUS was in charge of the production of the campaign visuals, web catalog, and image movie. All creatives, including 3DCG, visualized the theme by incorporating expressions reminiscent of water and metallics.
SLY 2024 SPRING / SUMMER
https://sly.jp/catalog/2024ss/
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CREDIT
Campaign visual
DIRECTION&STYLING : Keiko Hitotsuyama (SLITS)
PHOTOGRAPHY : Kenta Sawada
ART DIRECTION : Manami Masuda (IN FOCUS)
3DCG : saeko (W)
HAIR : Waka Adachi (eight peace)
MAKE-UP : Masayo Tsuda (mod’s hair)
SET DESIGN : Haruka Kogure
MODEL : Xinyue, Safina
PRODUCTION : Yohsuke Watanabe (IN FOCUS), Shiori Saeki (IN FOCUS)
Web Site
WEB DESIGN : Ayumi Watanabe (IN FOCUS)
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS)
Movie
FILM DIRECTION : Takafumi Tsuji (heuristyx)
EDIT : Takafumi Tsuji (heuristyx)
VFX : Takafumi Tsuji (heuristyx)
SOUND-DESIGN : Takafumi Tsuji (heuristyx)
CAMERA : Ryoma Yoshimura
GAFFER : Yasuhiro Uchino
BEST BOY : Katsumi Nakayama
COLOR GRADING : Takashi Albrecht (Nomad)
PRODUCTION : Yohsuke Watanabe (IN FOCUS)