Our founder, Iguchi, recently appeared on the podcast “San Francisco Design Talk,” hosted by Brandon Hill, CEO of btrax inc., a design agency based in both San Francisco and Tokyo. They discuss topics such as digital branding and the differences between art directors and creative directors.
btrax is also the company where Iguchi first began his design journey, learning essential skills as a web intern.
We invite you to give it a listen.
San Francisco Design Talk
https://open.spotify.com/episode/6p0z9EfPQzI2gLYEOOfSBj?si=5add98cf621c43cc
Agenda:
・IN FOCUS as a digital branding studio
・The difference between an art director and a creative director
・Choosing “what’s interesting” over “what makes money”
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About San Francisco Design Talk
San Francisco Design Talk is a podcast dedicated to making the value of design more accessible to a wider audience.
btrax has worked with over 300 companies, helping them create meaningful user experiences and innovative value through service design.
Hosted by CEO Brandon Hill and UX design intern Ayaka based in Japan, the show explores in-depth insights on design, the evolving role of designers, the latest trends, and branding strategies in companies—especially for those working in or interested in design in Japan.
New episodes every Friday.