NIKE’s event, “TOKYO AFTER DARK AT SHIBUYA” was held in this summer for all athletes under the philosophy, “IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. IN FOCUS was in charge of making a booth that supplies interactive experience. If you input your pledge of the theme, “Why do I move?”, and sign to the camera with a marker, an original movie is generated and sent to your mobile.
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CREDIT
CLIENT : AKQA
INTERACTIVE DESIGN : Atsushi Kaneishi (IN FOCUS)
DEVELOPMENT : UNIBA