NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary from April 14th to June 30th.
This event has “art” as one of its themes, and key visuals were created in collaboration with two artists. There will also be events and special exhibits that convey the message from NEWoMan YOKOHAMA that they want visitors to find and walk through their own unique story that is like no one else’s.
IN FOCUS was in charge of copywriting direction for the event title, creation of the title logo, art direction, design for creative areas such as signage and decorations inside and outside the building, a special website, as well as event content planning and production. In addition, we were in charge of content planning and production for the event.
Walk Your Story -誰にも似ない、あなたをすすめ。-
https://www.newoman.jp/yokohama/3rdanniversary/
–
CREDIT
GRAPHIC
ART DIRECTION : Manami Masuda (IN FOCUS)
LOGO DESIGN : Manami Masuda (IN FOCUS)
COPY WRITING : Koki Okajima (Running Home Run)
COPY DIRECTION : Kaito Sawa (Running Home Run)
ARTIST : Hideki Takemoto, Kanna Takeda
ARTIST MANAGEMENT : H.P.FRANCE
WEB
WEB PRODUCE / PM : Kento Inada (IN FOCUS)
WEB DESIGN : Wang Shuqiang (IN FOCUS)
PROGRAMMING : Ryu Takahashi (IN FOCUS)
WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
EVENT
CONTENTS DIRECTION : Yohsuke Watanabe (IN FOCUS)
SPECIAL THANKS : Ayumi Hamamoto, Yuri Tanaka
AGENCY : JR East Marketing & Communications,Inc.