We produced the creators’ club “NEW” website where a diverse group of creators with various specialties and an insatiable spirit of inquiry gather.
The website has a cool UI that complements the main graphics and a playful gimmick that is typical of “NEW”. The UI used to search for projects and members is also a sequencer, allowing users to play with letters and beats. The small monitor section plays a role in connecting the overall concept of the site by responding to page transitions and user behavior with reference to hardware drum machines.
NEW
https://www.new-creators.club/
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CREDIT
CLIENT : NEW inc.
DESIGN : Tetsuro Shimura (IN FOCUS)
DEVELOP : Yuki Fujita