“LIPPS BOY” is a men’s cosmetic brand by LIPPS Co., Ltd., which operates hair salons and produces and sells hair styling products and men’s cosmetic products.
IN FOCUS was in charge of planning and producing a brand movie and key visuals to commemorate the brand’s 5th anniversary.
All locations were shot in Shibuya, and used music by “TOKYO HEALTH CLUB”. By showing the contrast between young people and the city, which changes with trends and the times, we expressed the style of young people who enjoy things just the way they are. At the same time, by capturing natural facial expressions and reactions, the brand is portrayed as friendly and cool without being overpowering.
–
CREDIT
Movie
CAST : Hayato Kurihara, Ciel, Guen, Aki, Miki Hasegawa, Ryu Saijo, Daiki Hiba
DIRECTION : Taiju Nakajima (IN FOCUS)
CINEMATOGRAPHY : Shuho Teramura
STEADICAM OPERATION : Genki Hidaka
1ST AC : Masanori Miyano
LIGHTING DIRECTION : Gen Kaido
PROP STYLING : Yuichi Ishida
STYLING : Hayato Takada
HAIR & MAKE UP : Taeko Suda
LOCATION COORDINATE : Masanori Odagiri (Groove)
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
ONLINE EDIT : Hidehisa Watanabe
MIX : Yoshinori Nakamura (GZ TOKYO)
COLOR : Alexander Zolotarev
MUSIC : TOKYO HEALTH CLUB
NARRATION : Satsuki Shinozaki (Herringbone)
Graphic
ART DIRECTION : Manami Masuda (IN FOCUS)
DESIGN : Manami Masuda (IN FOCUS)
PHOTOGRAPHY : Teruo Horikoshi (TRON)
RETOUCH : Sho Sugihashi
PROJECT MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS), Yuma Godo, Akiho Sato (IN FOCUS)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
AGENCY : Dentsu East Japan