The project team, including IN FOCUS graphic team member Tsubasa Tsukidate, won both the Silver Award and the Sponsor’s Award in two categories at the “15th Promotional Planning Competition (Sales Promotion Competition)” held by Senden-Kaigi last September. Their award-winning idea, JOYSOUND’s “Let’s Go Karaoke After This Coaster,” is now being distributed.
On the front of the coaster, relatable workplace situations are paired with messages that evoke songs one might want to sing. On the back, the lyrics of songs that perfectly match each situation are displayed in designs reminiscent of karaoke backgrounds and subtitles. The coaster is designed to make people want to head straight to karaoke after seeing it.
The four different coasters are being distributed at “Shabu Shabu Sukiyaki Private Dining Tenku Shinagawa Konan South Exit Brunch” during dinner time from September 1 to September 30.
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CREDIT
ART DIRECTION / DESIGN： Tsubasa Tsukidate (IN FOCUS)