IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available.
This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by model Miyuki Arihara, the guide introduces this season’s theme, “Brand new eyes.,” along with the charm of ete’s jewelry. On “Journal du ete,” we also had Arihara visit ete’s flagship store in Aoyama, where she shared insights into the latest collection and her personal fashion perspectives.
The audio guide will be available at ete and ete bijoux stores nationwide until March 7th, so please stop by.
Journal du ete
https://journalduete.eteweb.com/interview/20250212/
audio guide
https://ete.apps.musenavi.jp/spots/0001
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CREDIT
Web
WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
WEB DESIGN : Miho Nagatsuka (IN FOCUS), Ayumi Watanabe (IN FOCUS)
PROGRAMMING : Ryu Takahashi (IN FOCUS)
PROJECT MANAGEMENT : Kento Inada (IN FOCUS), Riona Yamamoto (IN FOCUS)
Edit
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
EDITORIAL DIRECTION : Yuri Tanaka
MODEL / NARRATION : Miyuki Arihara
PHOTOGRAPHY : Ibuki Yamaguchi (W)
STYLING : Akane Koizumi (Seep)
HAIR&MAKE-UP : Tomomi Shibusawa (beauty direction)
TEXT : Keisuke Honda
EDIT : Shiori Saeki (IN FOCUS)
AGENCY : LIC.co.,ltd
CLIENT : Milk.co.,ltd