IN FOCUS relaunches its overseas division with “IN FOCUS NEW YORK,” previously postponed due to the Coronavirus pandemic.
Nate Cover joins the team as Creative Director of Global Projects. Alongside CEO Tadamasa Iguchi, the team intends to quickly ramp up projects in the New York market—and beyond—beginning in Spring 2024.
Previously, Nate worked as Founder and Creative Director of Babyface, a creative studio servicing clients in both New York and Tokyo. Most recently, he served as Senior Art Director at R/GA Japan.
Joining IN FOCUS from March 1st, Nate brings his sharpened and diverse expertise in art direction, branding strategy, photography and video, graphic design, copywriting, and user experience design, and his vast insights gained from working with companies such as Nike, Google, Netflix, Instagram, Warner Music Group, and SoftBank.
The appointment is the outcome of a mutual affinity for each other’s work and a shared pursuit of IN FOCUS’ mission “To propose new perspectives through a collective pursuit of digital excellence.”
As we enter our 13th year of operations, we welcome Nate as the center of “IN FOCUS NEW YORK” activities and will continue to work on our overseas business with renewed determination.
We look forward to working with you again this term.
Babyface
https://babyface.nyc/