Hiroshi Fujiwara is launching “FRAGMENT UNIVERSITY” on October 11th and will give lectures on non-verbal marketing.
He has systematized his unique input techniques, ideation, and collaboration methods based on his real-life experiences under the title of “non-verbal marketing” for 50 students. He will teach the course over a period of six months.
IN FOCUS was in charge of the video, website, and lecture materials.
FRAGMENT UNIVERSITY
https://fragmentuniversity.com/
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From the early Japanese street culture to the collaboration with modern luxury brands, he has continued to create various booms and hit products.
What was behind this was a sense of smell and style that even he says “he was completely unaware of”.
He is so away from the so-called marketing theory.
Rather, he has lived his life in opposition to them.
He has systematized his unique input techniques, ideation, and collaboration methods under the title of “non-verbal marketing”.
He will teach the course over a period of six months.
In the fall of 2023, an unprecedented lecture will begin.
FRAGMENT UNIVERSITY administrative office
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CREDIT
MUSIC：Hiroshi Fujiwara
CREATIVE DIRECTOR : Soichiro Minagawa（HAKUHODO Kettle）
BUSINESS PRODUCER : Taishi Sagara（HAKUHODO）
PLANNER : Miyako Sugiura（HAKUHODO Kettle）
COPYWRITER : Kinari Shiowaki（HAKUHODO Kettle）
MOVIE
DIRECTOR : Taiju Nakajima (IN FOCUS)
DIRECTOR OF PHOTOGRAPHY : Ryosuke Sato
OFFLINE EDIT : Taiju Nakajima (IN FOCUS)
ONLINE EDIT : Miho Tanaka (IN FOCUS)
COLORIST : Max Golomidov
MIX : Yudai Iwata（WAV+）
PRODUCTION MANAGER : Tomoyuki Ishizaki (IN FOCUS)
PRODUCER : Tadamasa Iguchi (IN FOCUS)
WEB
DIRECTOR : Atsushi Kaneishi (IN FOCUS)
DESIGNER : Atsushi Kaneishi (IN FOCUS), Wang Shuqiang (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS), Junya Ohara (IN FOCUS)
GRAPHIC
DESIGNER：Atsuhiro Ito (IN FOCUS)
AGENCY : HAKUHODO inc., HAKUHODO Kettle inc.
PRODUCTION : IN FOCUS inc.