“Find My TOGO Style” is a new TOGO style proposed by BEAMS and STARBUCKS. Collaboration goods based on this theme were released on July 26th.
In order to take root in carrying tumblers (TOGO) that STARBUCKS has been proposing since its establishment, the lineup also includes a collaboration with BEAMS’ popular YOSEMITE strap and tumbler holder.
IN FOCUS created the website and was in charge of visual concept development, photography, and art direction for the video.
Directed to create a realistic image of the usage scenario by expressing each lifestyle through the customized items and capturing the daily lives of BEAMS staff.
BEAMS + STARBUCKS® Find My TOGO Style
https://www.starbucks.co.jp/beams/find-my-togo-style/
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CREDIT
WEB
WEB DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
WEB DESIGN : Miho Nagatsuka, Yohei Takahashi (IN FOCUS)
PROJECT MANAGEMENT : Kento Inada (IN FOCUS)
WRITING : Hiroko Yoshii（BEAMS CREATIVE INC.）
GRAPHIC
ART DIRECTION : Manami Masuda (IN FOCUS)
DESIGN：Manami Masuda (IN FOCUS)
PHOTOGRAPHY : Kouhei Iizuka
PROP STYLING : Nazuna
HAIR&MAKE-UP : yui
MOVIE
PRODUCE：Masaki Fushimi (IN FOCUS)
DIRECTION：Miho Tanaka (IN FOCUS), Masaki Fushimi (IN FOCUS)
PRODUCTION MANAGEMENT : ：Masaki Fushimi (IN FOCUS)
CINEMATOGRAPH：Takachrome
EDIT : Miho Tanaka (IN FOCUS)
SPECIAL THANKS : Yuma Sawai, Eri Sawai, Kosaku Uchino, Etsuko Meguro, Remi Suzuki, Jinichiro Suzuki
WRITING : Hiroko Yoshii（BEAMS CREATIVE INC.）
AGENCY : BEAMS CREATIVE INC.