“Adobe Photoshop”, an application software for photo editing, processing, and AI image generation, has added a new generative AI function. With the new additional function, a TV commercial was aired to convey the appeal of the software, which now allows users to express a world closer to their imagination through fill and extend operations.
IN FOCUS was in charge of directing and editing the TV commercial.
The commercial shows how easy it is for anyone to create creative works from an ordinary photo of a cat by using Photoshop’s generation AI.
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CREDIT
DIRECTION : Youdai (IN FOCUS)
OFFLINE EDIT : Miho Tanaka (IN FOCUS)
ASSISTANT OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
CINEMATOGRAPHY : Kohga Mori (WHITNEY)
LIGHTING DIRECTION : Gaku Sato
DESIGN : Hideki Makishima (WHITE Co.)
ONLINE EDIT : Tatsuro Yokoyama (TRES)
ART DIRECTION : NEWTONE
CG : Ayaka Yamaguchi (Ring+)
COLOR : Haruka Okutsu (IJ)
MUSIC : ESME MORI
MIX : Yasunori Suzuki
STYLING : Kasumu Kishi
HAIR & MAKE UP : Ayaka Nakajima (TENT)
PRODUCTION : Taiyokikaku Co.,Ltd.
CREATIVE AGENCY : HAKUHODO / HAKUHODO Kettle
NARRATION : Takuya Fujisaki
CAST : Iriya Take